Topics

Typical Topics. The actual topics for each group's meeting are driven by the members themselves but here are some examples:
  • Adapting to a Disjointed Media Environment: Integrating the Web into Typical PR Campaigns
  • Audio and Video Podcasting: Beyond the Press Release with Sound and Picture
  • Bloggers and PR People: Why Can't We Be Friends? 
  • Case Studies: Cross border communications 
  • The Changing Role of Political PR 
  • Crisis Management 
  • Employees as Brand Storytellers: Generating Word of Mouth through Peer Marketing Initiatives 
  • Future Trends in PR 
  • Global PR in a Developing World 
  • Integrating Blogs, News Feeds and Social Media into the Business of Media and Communications 
  • Keeping Employees Charged During Change 
  • Labor Relations: Where does PR fit? 
  • Motivating Community Action with a Winning PR Campaign
  • Practical Applications of Real Simple Syndication for Marketing and Public Relations 

    •             Plus hundreds of more practical solutions....

"If we weren't still hiring great people and pushing ahead at full speed, it would be easy to fall behind and become a mediocre company."

      - Bill Gates