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Who We Are. The Public Relations Summit is an
exclusive group of senior public relations and communications executives who meet monthly by virtual,
interactive teleconferences to focus on important matters facing their business.
We focus on the best ideas from leading trend-setters in the industry, and serve
as a source of practical knowledge to help you stay ahead of the game and capture
opportunities. This summit brings together experts and visionaries that have been there and are doing it.
You will consistently gain fresh insight and knowledge, best-practices and strategies that will help you
navigate the evolving PR landscape.
 Options if I Don't Qualify?
Why
the PR Summit? The
PR environment is changing more rapidly than ever: PR goals are altering, media are evolving, audiences are shifting, and technology is plowing forward.
We bring together some of the most
successful, experienced and knowledgeable
public relations industry luminaries and
you get to reap their strategies
for success. You'll be armed with ideas, contacts,
strategy, practical tips and new directions for your organization to
implement right away.
Meeting Format. Monthly meetings (moderated, one-hour teleconferences) provide a powerful forum in which
senior PR executives can exchange what is working, what is not, strategies and ideas in a confidential environment with a dedicated group of other industry leaders whose only agenda is to help each other outperform.
Group Composition. Each group consists of 20 senior PR executives. Over time, powerful alliances and
camaraderie are formed.
More Benefits. Member-only site to share information and ideas with your peers. On-site exchange visits between members are also encouraged.
View
Summit Insider
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"We do a fair amount of peer exchange. Learning what others do is very helpful,. The health care industry is unique because there's a lot you can and can't do, in terms of marketing, related to patient privacy. For ways to do things that fit in our niche, and learning how others ... get to that level, we talk to peer institutions."
— Michael Yardley
Chair of Public Affairs
Mayo Clinic, Arizona
View article 135 Years of Word of Mouth: Michael Yardley helps bring Mayo Clinic's successful reputation-building tradition into the 21st century.
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